Build Your
Brand.
Learn to promote yourself and build an audience. Master social media, content creation, branding, and the business side of being a creative professional in 2024.
Great Music Isn't Enough
In today's industry, your music is just the beginning. You need to be your own marketing team, content creator, and brand manager. The BUILD programme gives you those skills.
From crafting your visual identity to running release campaigns, you'll learn how to cut through the noise and build a genuine connection with your audience.
Programme Modules
Personal Branding
Define your artistic identity. Create a cohesive visual brand, write your bio, and develop your unique selling point.
You'll learn:
- Visual identity design
- Brand voice & messaging
- EPK creation
- Press kit development
Social Media Mastery
Build and engage an authentic audience. Content strategy, platform-specific tactics, and community building.
You'll learn:
- Content calendars
- Engagement strategies
- Algorithm insights
- Cross-platform growth
Content Creation
Create compelling video content. From music videos to behind-the-scenes, learn to tell your story visually.
You'll learn:
- Video production basics
- Editing for social
- Thumbnail design
- YouTube strategy
Release Strategy
Plan and execute successful releases. From pre-save campaigns to playlist pitching and beyond.
You'll learn:
- Release timelines
- Playlist pitching
- PR & press outreach
- Performance marketing
Tools You'll Master
We provide access to industry-standard tools and teach you how to use them effectively.
What You'll Walk Away With
- A complete brand identity kit (logo concepts, colour palette, typography)
- Content calendar and strategy document
- Portfolio of created content
- Release campaign plan for your next project
- EPK and press kit ready to send
- Skills to continue growing independently
Programme Details
Ready to Build Your Brand?
Join the next BUILD cohort and learn to market yourself like a professional.